For my undergraduate thesis project at PLU, I chose to do a Branding/Self-Portrait project. The purpose was to explore how brands tell stories, in this case my story. My objective was to create a unique name and/or image for myself to serve as a clear identifier and to differentiate myself from others as a company would. I used the same process that companies would when brainstorming and developing their brand identify. I wanted to see if this too was possible with an individual and essentially creating a self-portrait. Questions like what is my brand came up and what is my message, also I was set on using similar brand identity components like creating a logo, developing my personality and identity, mission statement, and so on.
With ongoing research, sketching, and experimentations, I was able to successfully create a self-portrait using this brand identity and design process. Through social media and music subscriptions like MySpace, Facebook, Tumblr, Instagram, Zune, Spotify and more I was able to find and chose the varies songs and photographs I felt best defined and embodied who Chelsea was, is, and going to be. I chose 20 different songs, chose the appropriate verses for each song, and hand lettered each and every one of them and I also hand lettered the front cover, title page, end page, and back cover.
A series of sketches were developed until I absolutely loved the piece, then I would resketch it as perfect as possible and move on to scan it, cleaned it up in Photoshop, vectorized it in Illustrator, laid it out in InDesign, and created a print ready file in PDF format. The process was long and tiresome but it was very much worth it in the end as the result was beyond amazing.
The final main piece was an 8 x 8 hard cover book with 26 page and a custom made cover all printed in color. There was also two 2 x 3 mini books, one that was an exact copy of the main piece and the other that just included the quotes only. I also had assorted prints from the book and Summer color-themed prints with the quotes only.
With this project, I feel as if I successfully was able to redefine how people look at design and typography, that it is much more than just aesthetically pleasing designs and computer based work. It is a form of expression, an outlet, just like any other discipline. It is who I am.
For the duration of Spring Semester 2015, the ARTD 410 Graphic Design class worked with the COMA 362 class to rebrand the non-profit organization Safe Streets and help them re-strategize their approach to bring in a younger demographic (high school and college) while also keeping their current members and donors.
The group I worked with wanted to create a FB page to highlight the members of Safe Streets and their stories. Inspired by "Humans of New York," I shot photos of various members of the community and used the interview information provided by the COMA group to create these FB mockups for their page "Our Safe Streets."
“Out Hear is your source of relevant and up to date news focusing on the Pacific Northwest, specifically designed for us the tech-savvy, on the go, and socially conscious generation. This is news for young people by young people.”
·Embraces the PNW and its “evergreen, diverse, and adventurous” image
·Goes with our local theme
·To achieve our desired simple and sophisticated look, we used a B & W color scheme, chose a minimalistic but organized layout, added a search bar and banner, which in turn allows for quick and easy navigation.
·A splash page was created “to awake the excitement of the website.” It features the Out Hear logo with a photograph overlooking the beautiful PNW landscape.
·The Homepage features top stories, a menu featuring content relevant to each category sponsors, a link that allows the viewer to easily navigate to the KPLU website and the live feed.
·There will be a consistent layout for each section throughout the website. For example, when the viewer clicks on a new story, the layout is similar to the homepage layout.
Why will it attract 18-25 year olds?
·Simplicity: Again easy to navigate, clean and straightforward
·Instant & Up-to-date: The goal is that the hired interns will constantly update and maintain the website.
·Ongoing Interaction: Through the live feed and emphasis on voicing yourself, young people are enabled to share opinions, stories, & more.
·Localness: Stories from our area, relevant to Us.
·Opportunities: Internships, jobs, possible careers, and/or just experience for students and young people all around.
·And finally because it’s the Voice of the Youth, OUR VOICE.